China hardware tool industry will usher in five
Time：2020-03-25 17:19 Views：
Although China has nearly 6000 hardware tools production enterprise, is still not strong, from the perspective of the historical evolution, world hardware tool manufacturing experience from Europe and the United States to Japan, Taiwan, India transfer process, and transfer from Japan, Taiwan, India to China along the coast of the Yangtze River Delta, Pearl River Delta Delta and other areas, most of China's hardware tools enterprises is still give priority to the export processing trade in crude imitation type, or to sell OEM for the United States, Japan, and many other big by. Country hardware tool for industry to actively explore, gives the future hardware tools industry in the development of the new standard of the target, compared with the international hardware tool industry development and the current status of hardware tools industry in China, hardware tools industry will face adapt to the market, participate in international competition, at the world advanced, and actively adjust the product structure, expand the space for competition, is road of the development of China's hardware tools. Five big changes 1. To change the current hardware tools crude imitation type production mode in the face of hardware tools industry in, to fine metal transition current Shanghai enterprise tools give birth most products are old faces, rough machining, low level, high energy consumption, most enterprises use carbon steel materials as hardware tools production base. Product profit in 8 - 10% the left and right sides, a pair of wire cutters, a hand in hand profit only a few cents, selling price only 10 yuan in the following, and using foreign hardware tools production of raw materials to chromium vanadium alloy steel based, parturient fine products, hardware tools, prices are at the mercy of 100 yuan, 10 times the price difference, which with the status of the metropolis of Shanghai didn't quite, and domestic and international trade, advanced manufacturing industries are waiting for high grade products. 2. To change the current hardware tools products faces, to self innovation and change tool of our country hardware products with broad space for development, reported the Sinaiang tool company a business to give birth distribution hardware tools have more than 3000 kinds of varieties, thousands of specifications, equivalent to six times the sum of the product of our country tool, so do not stare at the old old products, old faces, to open a line of thought. If not in the format and varieties have big breakthrough, can't adapt to the request of the international and domestic market, hardware product variety and quantity to have substantial growth, should increase the degree of new product development, make up the goods, hardware tools, empty defect, hardware tool industry to have new vitality. The Danaher tool (Shanghai) Co., Ltd., Shanghai Changqing Electrical Industry Co., Ltd., Shanghai horse gas dynamic tools Co., Ltd., Shanghai woshi gardening Co., Ltd. in the forefront, new products every year, every year development. . to change the traditional sale mode to the modern sales network change building a modern marketing system, to do seven extended, one to the transactions of the domestic first-class, first-class hardware city extension, the products become the platform of a full range of display, communication and cooperation ". Two is to the international standards of the target, in order to attract more foreign investors preferential policies. Three is to the invisible market extension, and slowly to achieve e-commerce online transactions, the establishment of online markets. Four is to extend the delivery market. Five is to extend the chain, the same name throughout the country, the same logo, the same distribution of the chain points market. Six is to the equipment industry target extension. Seven is the establishment of marketing agencies in the field, so that the product into the forefront of the field. 4. To implement brand strategy change hardware mould industry well-known brand marketing expert Luo Baihui thinks, enterprises should develop brand construction planning, increase technological transformation and technological innovation investment, improve product De amount, to the "specialized, sophisticated, special, new brand development goals, to attract market attention, turn hostility as treasure, Ji was born the forest of world brand. 5 to change the current hardware tools production enterprise "alone" phenomenon, combined with the cooperation, go the road of brand. Now China's industry rapid development, hardware tools to keep up with the industry development of our country, to all walks of life to meet the rapid development needs, like "Cedel" brand, combining best in China manufacturing enterprises, give birth superior products each year to 30% of the incremental, last year fine hardware alliance set hardware tools exhibition of shipbuilding industry, mould industry in Shanghai International Exhibition is a good situation. Of current our country is in the economic transition era, the development of the hardware industry is facing a major adjustment. Trust us, after 30 years of reform and development, as long as to scientific development unsightly collar, accelerate the development mode change and structure adjustment, difficulties in seizing opportunities for development and hardware tools industry faces must be renewed.